Ray DeLaRosa, Jose Garcia, Gabriel Lopez
The company our group
chose is McDonald’s. McDonald’s is the
second largest fast food chain in America. They sell a variety of food products
to consumers around the globe. Social media is important to McDonald’s because
it keeps them in the loop. The way technology advanced over the years they had
to adapt quick.
McDonald’s
joined twitter in September of 2009. Since 2009 they have tweeted over 27,000
times. McDonald’s social media is used to easily communicate between corporation
and consumer. McDonald’s uses social media because it’s one of the easiest and
fastest ways to notify its consumer’s the latest news on McDonald’s. McDonald’s uses its social media to advertise
its new products and shows good deals. The people who operate McDonald’s social
media is their marketing department. McDonald’s also uses Instagram, Pinterest,
Twitter, and Facebook. They all do the same thing, which is to tell us the latest
news about deals and products. On Instagram they post pictures that attract us
to go to McDonald’s. Twitter is used to advertise their new products. Their Facebook also advertises their
products.
Our
Social Media Recommendations:
Offer more coupons and deals
Bring back the old characters of McDonald’s
Allow online orders
They overall use of social media by McDonald’s is
very good. They have an excellent team that knows how to attract the consumer
eye.
References:
We got our information
from McDonald’s Twitter, Instagram, Facebook, and their website.